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Localization

Localization

In other words, a product intended for sale in specific markets must undergo mandatory modifications to comply with the trade regulations of a given country. Localization also involves the changes needed to meet the requirements of a particular national environment. These adaptations apply both to user manuals and to the packaging materials in which the product is supplied.

Effective promotion of any product in the international marketplace requires skilled localization.

Localization is therefore the process of adapting the documentation that accompanies a product. It reflects changes made to the product itself, or supplements the product with service tools that help it fit a particular culture and the target society as a whole.

Software localization is the process of adapting a given piece of software (a software package) to the culture (language) of another country. As a rule, it includes:

  • translation of comments in the software listing,
  • translation of the user interface,
  • translation of the program documentation and accompanying files from one language into another.
  • Website localization is a highly labor-intensive area of translation. It requires preserving design solutions, taking national specifics into account (Eastern languages, etc.), handling differences in text length between the source and target languages, working with images, buttons and links (for example, links to social networks), and laying out the content.

    Our company offers a wide range of professional services for localizing your business in the international arena. The intensity and depth of localization are determined case by case and depend on the client's own wishes. We offer the following levels of localization:

  • partial translation of content, including work on statutory legal and contractual documentation, the web resource, and specialized business-related information;
  • full translation of content, which gives foreign partners broad insight into your business and its affairs;
  • content localization, needed when promoting a product or service abroad, which involves adapting texts to the psychological and national characteristics of the target audience;
  • promotion of localized content, including the organization of a skilled and effective advertising campaign in the international arena;
  • content support, which involves dynamic updating of commercial proposals, the website, and business and advertising strategies.
  • Do you want to make a bold statement or strengthen your position in the global business community? Then turn to our company for professional localization services!

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